Website Audit
Living on
Purpose.

Your mission is powerful. Your website isn't keeping up. Here's what's standing between you and the funding you deserve.

Living on Purpose
Living on Purpose
living-on-purpose.org
✦$70K Secured Post-Redesign
✦100% Client Satisfaction
✦Non-Profit Specialist
✦$100K+ in Client Funding Secured
✦Ex-Google Strategy
✦$70K Secured Post-Redesign
✦100% Client Satisfaction
✦Non-Profit Specialist
✦$100K+ in Client Funding Secured
✦Ex-Google Strategy
A non-profit website isn't a brochure.
It's the pitch.
The Audit
8 resolutions to make your mission impossible to ignore.
The Problem
The Direction
01
The Problem
The homepage doesn't capture anyone. Visitors land on dense text before they've been given a reason to care. Most leave before they scroll.
The Direction
A homepage that leads with emotion and identity — so visitors feel the mission before they read a word of it.
02
The Problem
Athletes, Youth, and Women of Purpose are buried in imagery with no headlines, no names, no entry point. The three pillars this org is built on are invisible.
The Direction
Each audience given their own visual presence — seen, named, and with a clear path built for them.
03
The Problem
"Donate" is a nav link competing with four other menu items. It carries no weight, no urgency, and no context for why someone should give.
The Direction
A donation experience that earns the ask — by building the case first, then making the moment matter.
04
The Problem
There is no proof of impact anywhere on the homepage. No numbers, no press, no partners. Funders have nothing to validate their decision before they reach out.
The Direction
Credibility built into the page itself — results, recognition, and partnerships that signal this org is already trusted.
05
The Problem
The About page is long, dense, and reads like an internal document. Donors, grant reviewers, and media won't get through it.
The Direction
A focused story that communicates who you are and why it matters in under two minutes — with a clear next step.
06
The Problem
Usability and readability are broken throughout. No visual hierarchy, inconsistent contrast, no single action the site is guiding visitors toward.
The Direction
A site where every page has one job and every visitor knows exactly what to do next.
07
The Problem
The design doesn't match the weight of the mission. Non-profits don't sell a product — they sell belief. Nothing on screen communicates the urgency or humanity of this work.
The Direction
A design that makes someone feel something — before they've read a single line of copy.
08
The Problem
Copy errors and broken imagery undermine credibility sitewide. "Athletes of purpose" is inconsistently capitalized. Bullet points duplicate across all three pillar pages. Images are not scaled or fitted to their containers.
The Direction
A clean, error-free site where every image is intentional, every line is polished, and nothing breaks the trust you're trying to build.
What Changes
A redesign delivers.
01
Donors convert before they scroll
The homepage becomes a fundraising tool — not an information page. Visitors feel the mission the moment they land.
02
Funders validate before they call
Grant reviewers and major donors see proof of credibility built into every section — before they ever reach out.
03
Your mission becomes impossible to ignore
A design that communicates urgency, humanity, and authority — so the work speaks before anyone reads a word.
$70K
Secured in a single campaign

Two-Six Project — a comparable non-profit — secured $70K in funding after a full website redesign by tialeeapproved. The site gave funders a reason to believe before they ever made a call.

twosixproject.com →
I know exactly how to get you there.

Every problem in this audit has a clear, tested solution. Living on Purpose has the mission. Let's build the site that proves it.

Let's Talk →
Helping businesses go from invisible to inevitable.